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How Networking is Like Dating

By | April 20, 2016

Last week, I gave a presentation on strategic partnerships to an organization, and in the introduction, a reference was made to networking and dating. The comment was tongue-in-cheek, but there


Why Would Anyone Want To Read My Tweets?

By | April 13, 2016

Or Facebook posts. Or blog articles. Or Pinterest boards. I get this question a lot from people who are new to social media. They seem to assume that their content


5 Tips For Making the Most Of a Conference

By | March 30, 2016

I attended a great conference last week and got some amazing leads and opportunities. Unfortunately, as I worked the event, I saw other attendees who weren’t prepared for making the most


Hiring a Social Media Intern: Training and Monitoring

By | March 23, 2016

This is the final post in my series on hiring and managing a social media intern. In the previous posts, you’ve learned what interns should and shouldn’t do, and I’ve


Hiring a Social Media Intern: How To Find a Good One

By | March 16, 2016

So you think you’re at the point of hiring a social media intern? Last week, I talked about what a social media intern is good at. And what they aren’t. Today


Hiring a Social Media Intern

By | March 9, 2016

If you’ve been following this blog or have attended any of my social media classes, you’ve received a lot of information on how to use social media responsibly and well,


What Makes a Good Elevator Speech Tag Line?

By | March 2, 2016

I’m a proponent of the elevator speech as a tool to use to market your business. Done correctly, a good elevator speech will make you memorable and encourage people to


What Is the Difference Between Marketing and Sales?

By | February 24, 2016

I posted this quote card to Twitter last week, and one of my followers asked me to explain the difference between marketing and sales. It’s a good question, and one


How To Use Technology to Stay Productive While Traveling

By | February 17, 2016

A few months ago, I wrote on my author blog about how I’ve been using my iPad Mini for writing on the go. (If you didn’t know that I have


But You’re Too Expensive! I Can’t Refer You

By | February 10, 2016

Does this story resonate with you? A friend of mine does home improvements, including large jobs like kitchen and bathroom renovations. He had been getting a lot of referrals from