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Social Media Won’t Save Your Business

By | July 6, 2016

Let me start with a bit of housekeeping. You may have noticed it’s been about a month since I blogged. I started a full time job early last month, as


Yes, You Can Have Conversations on Social Media

By | May 18, 2016

A few weeks ago, I talked about how it doesn’t really matter who follows you on Twitter. What is most important is your content. Today I’m going to discuss conversations,


Make Your Twitter Stream Inviting

By | May 11, 2016

Last week I discussed why you don’t need to worry about who follows you on Twitter, and I said I’d talk this week about how to make your content attractive


Why Would Anyone Want To Read My Tweets?

By | April 13, 2016

Or Facebook posts. Or blog articles. Or Pinterest boards. I get this question a lot from people who are new to social media. They seem to assume that their content


Hiring a Social Media Intern: Training and Monitoring

By | March 23, 2016

This is the final post in my series on hiring and managing a social media intern. In the previous posts, you’ve learned what interns should and shouldn’t do, and I’ve


Hiring a Social Media Intern: How To Find a Good One

By | March 16, 2016

So you think you’re at the point of hiring a social media intern? Last week, I talked about what a social media intern is good at. And what they aren’t. Today


Hiring a Social Media Intern

By | March 9, 2016

If you’ve been following this blog or have attended any of my social media classes, you’ve received a lot of information on how to use social media responsibly and well,


Social Media Automation: Is It Worth Doing?

By | February 3, 2016

I’ve been a user of Hootsuite for years, and I love it, so it’s probably obvious that I’m at least somewhat in favor of social media automation. I appreciate how


With the Right Attitude, You Can’t Go Wrong on Social Media

By | December 9, 2015

Have you ever followed someone on social media who was just obnoxious? You know the type. They post constantly about themselves and how wonderful their product or service is, accompanied