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Social Media Checklists For Employers

By | August 12, 2015

This is both a how-to post and a cautionary tale. One of clients recently fired an employee who had access to both the company website and social media accounts. My


Finding Free Images For Blog Posts

By | July 15, 2015

You know that it’s not okay to just grab an image you find in a Google Search and use it in on your website, right? If you didn’t know it,


Does Your Social Media Presence Make You Look Out Of Business?

By | July 1, 2015

Potential customers do check you out online, and one of the places they check is social media. It’s common for businesses, especially smaller businesses, to set up all their social


Social Media Roles: Be a Brand Monitor

By | June 17, 2015

Last week I wrote about creating a buzz through social media. Today I want to talk about the other side of creating a buzz, monitoring your brand through social media.


Social Media Roles: Be a Buzz Creator

By | June 10, 2015

Most of the roles I’ve written about recently are appropriate for authors, coaches, consultants and professional service people. But what if you have a retail or restaurant business? Or maybe


Social Media Roles: Networker

By | May 6, 2015

In the last two weeks, I’ve written about social media roles which would be good for fairly small business owners and sales people in particular professions. Today, I’m heading in


Social Media Roles: Be a Content Curator

By | April 29, 2015

Last week, I wrote about Content Creators, and how they can effectively use social media to build a following for their ideas. But what about those of you who can’t


How Social Media Roles Affect Time and Engagement

By | April 15, 2015

In talking to people and working with clients, I’ve realized that strategies for using social media fall into five basic categories: 1. Content Creators 2. Content Filters 3. Networkers 4.


Twitter Seduction

By | March 25, 2015

Yes, this post is work safe. 🙂 Getting more followers is a common goal on Twitter. But having lots of followers who don’t engage with you doesn’t do much good.