Social media as being networking online was an “Ah ha!” moment for a client recently. It’s easy to get wrapped up in channels, tools, strategies and analytics and forget that,
This is both a how-to post and a cautionary tale. One of clients recently fired an employee who had access to both the company website and social media accounts. My
You know that it’s not okay to just grab an image you find in a Google Search and use it in on your website, right? If you didn’t know it,
Potential customers do check you out online, and one of the places they check is social media. It’s common for businesses, especially smaller businesses, to set up all their social
Last week I wrote about creating a buzz through social media. Today I want to talk about the other side of creating a buzz, monitoring your brand through social media.
Most of the roles I’ve written about recently are appropriate for authors, coaches, consultants and professional service people. But what if you have a retail or restaurant business? Or maybe
In the last two weeks, I’ve written about social media roles which would be good for fairly small business owners and sales people in particular professions. Today, I’m heading in
Last week, I wrote about Content Creators, and how they can effectively use social media to build a following for their ideas. But what about those of you who can’t
In talking to people and working with clients, I’ve realized that strategies for using social media fall into five basic categories: 1. Content Creators 2. Content Filters 3. Networkers 4.
Yes, this post is work safe. 🙂 Getting more followers is a common goal on Twitter. But having lots of followers who don’t engage with you doesn’t do much good.