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How Networking is Like Dating

By | April 20, 2016

Last week, I gave a presentation on strategic partnerships to an organization, and in the introduction, a reference was made to networking and dating. The comment was tongue-in-cheek, but there


5 Tips For Making the Most Of a Conference

By | March 30, 2016

I attended a great conference last week and got some amazing leads and opportunities. Unfortunately, as I worked the event, I saw other attendees who weren’t prepared for making the most


What Makes a Good Elevator Speech Tag Line?

By | March 2, 2016

I’m a proponent of the elevator speech as a tool to use to market your business. Done correctly, a good elevator speech will make you memorable and encourage people to


But You’re Too Expensive! I Can’t Refer You

By | February 10, 2016

Does this story resonate with you? A friend of mine does home improvements, including large jobs like kitchen and bathroom renovations. He had been getting a lot of referrals from


An Elevator Speech Is Marketing, Not Sales

By | January 27, 2016

I’m always reading articles where people say “lose the elevator speech.” Obviously I don’t agree, and I think people who say that have missed the point of the elevator speech.


Strategic Partnerships: What They Are. And Aren’t

By | January 20, 2016

Strategic referral partnerships are an important way to build new business. Basically, a good strategic partner is someone in a complimentary but non-competing business who is working with the same


When Not To Split a Seat In a Networking Group

By | December 2, 2015

In my last post, I talked about why it’s important to not get too possessive of a seat in a networking group. But there are often two sides to a


Networking Group Seat Territoriality

By | November 18, 2015

If you’ve ever been in a single-person per profession networking group, you already know what I’m talking about. It’s when someone joins with a certain set of core services, and


Remember That Social Media Is Just Networking Online

By | November 11, 2015

Social media as being networking online was an “Ah ha!” moment for a client recently. It’s easy to get wrapped up in channels, tools, strategies and analytics and forget that,