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Social Media Automation: Is It Worth Doing?

By | February 3, 2016

I’ve been a user of Hootsuite for years, and I love it, so it’s probably obvious that I’m at least somewhat in favor of social media automation. I appreciate how


An Elevator Speech Is Marketing, Not Sales

By | January 27, 2016

I’m always reading articles where people say “lose the elevator speech.” Obviously I don’t agree, and I think people who say that have missed the point of the elevator speech.


Strategic Partnerships: What They Are. And Aren’t

By | January 20, 2016

Strategic referral partnerships are an important way to build new business. Basically, a good strategic partner is someone in a complimentary but non-competing business who is working with the same


Clear Communication in Networking and Business

By | January 13, 2016

“But that isn’t what I meant!” How often have you said this to a colleague, employee or spouse? Language is very flexible, and often that’s a good thing. Except when


Are You More Likely To Establish A Habit If You Make It A Game?

By | January 6, 2016

Someone in my Twitter feed last week introduced me to an awesome site called Habitica. Basically, it takes the concept of forming and maintaining habits and makes it into a


Goal Setting: Results from 2015. Looking to 2016

By | December 16, 2015

I have a confession to make. For years I have been telling my clients to write down their goals. Guess what I wasn’t doing for myself? Yeah, I wasn’t being


With the Right Attitude, You Can’t Go Wrong on Social Media

By | December 9, 2015

Have you ever followed someone on social media who was just obnoxious? You know the type. They post constantly about themselves and how wonderful their product or service is, accompanied


When Not To Split a Seat In a Networking Group

By | December 2, 2015

In my last post, I talked about why it’s important to not get too possessive of a seat in a networking group. But there are often two sides to a


Networking Group Seat Territoriality

By | November 18, 2015

If you’ve ever been in a single-person per profession networking group, you already know what I’m talking about. It’s when someone joins with a certain set of core services, and


Remember That Social Media Is Just Networking Online

By | November 11, 2015

Social media as being networking online was an “Ah ha!” moment for a client recently. It’s easy to get wrapped up in channels, tools, strategies and analytics and forget that,